5 Ways to Make the HTC One a Hit and Smack Samsung

HTC’s CEO knows his company has a problem. It’s not that the smartphone pioneer doesn’t know how to make good devices—the HTC One X and One S were two of the best phones of 2012. It’s that the company has been outgunned on both the innovation and (especially) the marketing front by you-know-who. While Samsung has become the epitome of anti-Apple cool, it’s not clear what HTC stands for. After watching the unveiling of the HTC One this week, I’d say this perennial underdog has a chance to steal some much needed share away from its bigger rival. But to truly execute, HTC will need to follow my five tips.

Editor-in-chief Mark Spoonauer directs LAPTOP’s online and print editorial content and has been covering mobile and wireless technology for over a decade. Each week Mark’s SpoonFed column provides his insights and analysis of the biggest mobile trends and news. You can also follow him on Twitter and .

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Mark Spoonauer
Mark Spoonauer
Responsible for the editorial vision for Laptopmag.com, Mark Spoonauer has been Editor in Chief of LAPTOP since 2003 and has covered technology for nearly 15 years. Mark speaks at key tech industry events and makes regular media appearances on CNBC, Fox and CNN. Mark was previously reviews editor at Mobile Computing, and his work has appeared in Wired, Popular Science and Inc.
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  1. Joseph Says:

    >The HTC One is the first smartphone ever that can double as a TV remote out of the box without a third-party
    >accessory.

    Not so; the Nokia N900 had an infrared port.

  2. HTCgoon Says:

    I totally agree on every point, very good prospective. In my honest opinion they should pay you and usr this buisness model.. LOL..matter of fact I’m about to write HTC about it now! I love HTC. I’ve been along side then since the touchpro..had the tp2, hero, EVO 4g, EVO 3d, EVO 4g LTE…n soon to be the ONE. It kills me to see there failure and the success of no where near as quality products because of stupid marketing to people who are brainwashed into believing a certain brand is best because of huge marketing of gimmicky features.. cough cough Samsung/Apple….

  3. HTCgoon Says:

    And 1st commenter Joseph…His phrase is totally correct. The Nokia n900 may have had an infrared port, but it wasn’t able to double as a tv remote out of the box or without the help of a third party app…I believe the one used on n900 was irreco and pierogi.

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