RIM believes that the only way it can compete in the current smartphone market is to offer a full-scale app ecosystem capable of rivaling those available from Apple and Google. To that end, the BlackBerry maker has guaranteed that app developers will draw enough users to generate at least $10,000 in sales within the first year their app lands on the BlackBerry App World store. And if they don't, RIM will pay the developers the difference.
There are, of course, some restrictions for this offer. For instance, developers have to get their apps certified for BlackBerry 10 and make $1,000 in sales before they are eligible for RIM's guarantee. But if an app meets those requirements and only generates $5,000, RIM will cough up the remaining $5,000.