When people think of Facebook, many think of Mark Zuckerberg or that Aaron Sorkin movie, but they should also take note of COO Sheryl Sandberg. The soaring success of the site required vision, but keeping the success going—and figuring out a way to monetize it and make a profit—took a skilled operations officer. That’s where Sandberg came in. In 2008 Zuckerberg hired her away from Google, where she built the AdWords and AdSense programs, and tasked her with making his social network a financial success. Since then she’s kicked Facebook revenue growth into high gear, instituting initiatives that leverage the data the network’s 500 million plus users share willingly every day. The result? Revenues were up approximately $400 to $500 million in 2009 over 2008, according to industry estimates. 2010 revenues are estimated to be as high as $2 billion.
And Sandberg isn’t done yet. Last year she told TechCrunch’s Michael Arrington that, even though Facebook is a nimble company, she’d like to see faster product generation and a shorter path from development to services and features that are ready for public consumption. So don’t look for Facebook or Sandberg to rest on their laurels any time soon.
Sandberg was one of the speakers at TEDWomen in December 2010, where she gave advice to women who want to stay in the workforce and reach the top of their chosen industries. Watch it below: