Some companies want to deny history and act as if their new product was the only one of its kind. By naming its third-generation iPad simply "the iPad," Apple committed a grave crime both against search engine optimization and common sense. Try doing a search for "Apple iPad" and you might get results for the 2012 model and the 2010 original. Uninitiated users also will see the iPad 2 and think that it’s newer than the "new iPad" because it actually has a version number. And just wait until "the new new iPad" comes out in 2013!
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