Windows Phone will be No. 2 in Smartphones by 2015
IDC, Gartner, IHS
Fresh off the honeymoon of Nokia’s and Microsoft’s strategic partnership, analyst firms believed that the two companies would make beautiful music together in the smartphone market. In fact, three separate firms predicted that Windows Phone would unseat Apple’s iOS by 2015. "The new alliance brings together Nokia's hardware capabilities and Windows Phone's differentiated platform,” said Ramon Llamas in 2011, research manager for IDC. “By 2015, we expect Windows Phone to be the No. 2 operating system." Oh boy.
Windows Phone has indeed grown from 2.9 to 4 percent in the U.S., according to Kantar Worldpanel, and the new 41-megapixel Nokia Lumia 1020 is the best camera phone ever. However, this platform isn’t anywhere close to the No. 2 spot. As Apple gained more distribution through multiple carriers worldwide and pumped out successful sequels, IDC and others revised their forecasts. “Everybody is looking at who’s going to be No. 3,” Llamas says now, “and that’s between Windows Phone and BlackBerry.”