"Remote shopping, while entirely feasible, will flop.”
Time Magazine (1966)
If you put yourself back in the Mad Men era, you could certainly understand why many doubted that remote shopping would take off. It was a different time indeed, when the closest thing to an Amazon was a Sears Christmas Wish Book Catalog. For the record, it totaled 605 pages, with 225 pages devoted to toys and 380 pages to gifts for adults.
Here was Time Magazine's reasoning for saying remote shopping would flop: “Because women like to get out of the house, like to handle merchandise, like to be able to change their minds." E-commerce would change all of that, allowing both women and women to browse and virtually try on all sorts of goods before adding them to their digital shopping carts. According to eMarketer, e-commerce sales topped $1 trillion for the first time in 2012, and Amazon alone raked in $15.7 billion in the second quarter of 2013.