With offices in Barcelona, Palo Alto, and San Francisco, this startup is certainly the most fashionable on our list. Founded in 2010, Innovalley has plans to create three separate lines of products based on the concept of smart clothing, or apparel with embedded electronic devices. For example, a YouShine brand will consist of bags equipped with solar panels that let you charge electronic devices on the go.
The GPS shoes line will feature GPS receivers to track a wearer’s location and will use vibration sensors to measure additional data. Lastly, a BCN2 line of clothing will sync with mobile phones to showcase tweets and texts in real time on the wearer’s body.
Innovalley was recently ranked number 24 on GuideWire Group’s Innovate100 list, which identifies the top 100 innovative new companies worldwide.
Why the Competition Should Care
There is currently no direct competitor to Innovalley and its smart clothing, save perhaps Voltaic solar bags—but Innovalley’s designs are decidedly more fashion-forward. This mobile startup company has said that it intends to license its technologies to other clothing companies. Nike could be a potential competitor; its Nike + iPod Sport line of sneakers uses a Bluetooth transmitter to connect to iPods and iPhones.
Though Innovalley has already raised $300,000 from corporate sponsors, the company is in the midst of seeking an additional $1 million from angel private investors. It’s certainly conceivable that Addidas, Reebok, or even Nike could snatch this startup.