Top 10 Mobile Startups of 2011

Qwiki: Research Reinvented

Qwiki makes Wikipedia look like a relic. This flashy online encyclopedia leverages the power of videos, photos, graphics, and audio to provide a captivating way to research any topic. As founder Doug Imbruce puts it, “information becomes an experience I can watch.” The idea is to create interactive experiences built around search terms by using machine algorithms, called Qwikis. Qwiki information is presented through voice narration along with corresponding images, video, and text, all in a smooth and interactive interface.

Imbruce, who previously created and sold a network of higher education sites, founded Qwiki in 2009, and Louis Monier came on board soon after. Monier is best known for being the founder of search engine AltaVista back in the ‘90s.

Why the Competition Should Care

Qwiki sees its information visualizations as perfectly suited to the content browsing style of the iPad. According to Qwiki, its product won’t compete directly with Wikipedia. Even so, it will pull data from Wikipedia and other web-info resources to provide a clean and engaging experience. This could disrupt more traditional data archive and search sites such as Google and Wikipedia.


Qwiki is currently in public alpha testing on the web with an iPad app scheduled for release by March. At press time, Qwiki said that it’s also interested in pursuing an iPhone app. Even so, Doug Imbruce has said that Qwiki is theoretically agnostic when it comes to device platforms and it will operate on virtually any piece of mobile hardware with enough horsepower. Qwiki plans to open its technology to interested third-party businesses by Q3 of 2011.

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  1. kerryloaks Says:

    Most of the coupons don’t even work unless you use good websites some of them Printapons retail me not etc, so do some research before you buy anything!

  2. Sally Says:

    People say that groupon is losing its value but i think goup on is flying high! site is getting increasing greater no. of visitors day by day only because of their user friendly deals of all kinds especially for the discount hunters…and you can see people are cloning groupon type of sites …thats a fact but they can never provide services as good as groupon i bet on that!

  3. al Says:

    Boring. Mobile start ups need to be exciting. If this is the best of 2011 than god save the smart phone.

  4. word lens android Says:

    the creators of this app(quest visual) are in the process of making this for android too.

    Being always hooked on to my dorid,i just cant wait for this app.

    cheers to the creators.

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