Top 10 Mobile Startups of 2011

SnapStick: From Phone to TV

Getting Internet video to play nice with the living room TV is a top priority these days, and many players are trying to get in on the action. From juggernauts like Google to scrappy newcomers like Boxee, companies are striving to break down the wall between web content and our shiny plasma or LCD. Enter SnapStick, which offers a whole new approach that could be the simplest video-to-TV platform yet.

SnapStick provides software that runs via a mobile app (currently available for iOS). Once Internet video content is found via the app’s built-in browser, users make a flicking gesture with their phone toward the television. The app tells a set-top box connected to your TV what video to load. Like magic, the content loads instantly on your big screen.

It doesn’t matter that the iPhone doesn’t support Flash. The box itself knows whether it’s an episode of 30 Rock on Hulu or Glee on Fox.com, so it only seems like video is streaming from your mobile device. To make the video play at full screen, you just press whatever shortcut is on your phone’s display.

Currently in beta testing, the version of SnapStick we saw used a custom-made set-top box powered by an Intel Atom CPU and Nvidia Ion graphics. However, SnapStick doesn’t want to get into the hardware business.

Why the Competition Should Care

SnapStick has announced plans to partner with network hardware company D-Link. D-Link, which is expected to implement SnapStick software into its products by Q2, also makes the Boxee Box. If SnapStick ever finds a home on Boxee devices, this combo could prove to be an impressive one-two punch.

Outlook

Founded in 2010, SnapStick has generated a considerable amount of excitement given its short history. But this start-up will have to land more partners than D-Link if it’s going to gain widespread appeal. The more media boxes—and perhaps smart TVs—that support SnapStick, the greater its chance of adoption among users.

www.snapstick.com

The Foursquare of the Web


















Badgeville

badgeville.com

One of Foursquare’s most compelling aspects is its game dynamic, which rewards users with virtual badges for checking into venues repeatedly. The benefit for businesses is that potential customers voluntarily give up valuable marketing data just by using this app, and others like it. In many cases, app users will promote a venue or game to their friends through Facebook and Twitter. That kind of free advertising is invaluable. Might businesses pay great sums to integrate this functionality into their websites? That’s exactly what Badgeville is hoping for.

Launched in September 2010, Badgeville has created what the company calls a Loyalty and Rewards Platform for web publishers. Badgeville will help websites use social media and incentives to keep visitors engaged and pull in additional business. Badgeville is also building configurable widgets and apps to help businesses accomplish these goals. The apps will use proven tools such as points, awards, and, of course, badges. The Badgeville platform will also integrate into a web publisher’s existing online community to both track and share analytics along with changes in user status.

Why the Competition

Should Care

If Badgeville can successfully implement and sell its service, its potential growth could significantly increase the size of various online communities. This startup could also conceivably challenge Goliaths such as Facebook. The shock waves of Badgeville ramping up could hit the mobile space quickly.

Outlook

According to Badgeville, it has raised $2.8 million in funding and had landed $1 million in contract bookings by the end of 2010. Badgeville has also secured more than 25 clients across media, content, and healthcare verticles. Examples include Comcast Sports Group, Philly

.com, and TechCrunch. Badgeville said it’s on target to have several hundred customers by the end of 2011. That’s impressive considering that the company was officially formed late last year.

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  1. kerryloaks Says:

    Most of the coupons don’t even work unless you use good websites some of them Printapons retail me not etc, so do some research before you buy anything!

  2. Sally Says:

    People say that groupon is losing its value but i think goup on is flying high! http://grouponbot.com site is getting increasing greater no. of visitors day by day only because of their user friendly deals of all kinds especially for the discount hunters…and you can see people are cloning groupon type of sites …thats a fact but they can never provide services as good as groupon i bet on that!

  3. al Says:

    Boring. Mobile start ups need to be exciting. If this is the best of 2011 than god save the smart phone.

  4. word lens android Says:

    the creators of this app(quest visual) are in the process of making this for android too.

    Being always hooked on to my dorid,i just cant wait for this app.

    cheers to the creators.

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