Apple can play coy all it wants, but many industry insiders believe that the Cupertino company plans to launch its own TV later this year. There's no question that the Apple TV will have deep iTunes integration, a gorgeous screen (Apple is known for that) and some kind of Siri-based voice control.
When it comes to launching new Smart TVs, Apple won't be alone. LG recently showed off its G2 Smart TV, which uses the Google TV 2.0 interface, supports voice commands and comes with a gesture-controlled "Magic" remote. Lenovo just began shipping its Android 4.0- powered K55 Smart TV in China and it may come here at some point as well. If you wait, the additional competition from these new products will force down prices on existing Smart TVs as well.
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